vogue original name

Vogue's Original Name: A Timeless Fashion Icon

By Kevin RobinsonFebruary 14, 2026

Vogue, a name synonymous with fashion and style, has a fascinating history that dates back to the late 19th century. The original name of this iconic publication, however, was not always Vogue. It began its journey as a weekly newspaper of society news and fashion trends, under a different moniker.

The story of Vogue's original name is intertwined with the evolution of fashion journalism. Let's delve into the history of this influential magazine, starting with its inception under a different name.

Vogue's Early Days: The New York Fashion Press

In 1892, Arthur Baldwin Turnure, an American publisher, launched a weekly newspaper called "The Fashion Press." This was the original name under which Vogue would later emerge. The newspaper was dedicated to covering the latest trends in fashion, society news, and women's issues.

black and white text that says vog ue on it, with the word's letters in bold font

The Fashion Press was one of the first publications to focus exclusively on fashion and women's interests. It was a time when fashion journalism was in its infancy, and Turnure's publication played a significant role in shaping this new genre.

The Transition to Vogue

The turning point came in 1899 when Condé Montrose Nast, a young publisher, bought The Fashion Press. Nast was a visionary who saw the potential in fashion publishing and aimed to transform the newspaper into a more sophisticated and upscale magazine.

a black and white photo with the word voge

the word'voge'is shown in black and white

Under Nast's leadership, the publication underwent a significant metamorphosis. In 1905, he changed the name from The Fashion Press to Vogue, a name that would become synonymous with high fashion and elegance. The new name reflected Nast's ambition to elevate the publication's status and appeal to a more discerning audience.

The Birth of a Iconic Logo

Coinciding with the name change, Nast introduced the iconic Vogue logo. The logo, designed by Dorothy Gibbons, featured a stylized 'V' with a wreath of laurel leaves, symbolizing elegance and sophistication. This logo has remained unchanged for over a century, a testament to its timeless design and the magazine's enduring appeal.

The new name and logo were not the only changes Nast implemented. He also expanded the magazine's content to include articles on art, literature, and culture, further cementing Vogue's status as a leading publication in the world of fashion and beyond.

an old fashion magazine cover with black and white lettering

the words voque and voque are in white letters on black background with pink lettering

Vogue's Global Expansion

With its new identity firmly established, Vogue began to expand its reach. The first international edition of Vogue was launched in the United Kingdom in 1916. This marked the beginning of Vogue's global dominance in the fashion publishing industry.

Over the years, Vogue has continued to grow and adapt, launching editions in countries across the globe. Today, Vogue is published in 23 different countries and is read in over 300 million homes worldwide. Its original name may have evolved, but its influence on the world of fashion remains as strong as ever.

The Impact of Vogue on Fashion and Culture

Vogue's influence on the fashion industry and popular culture is immeasurable. It has introduced us to countless designers, trends, and styles, shaping the way we think about and consume fashion. From its early days as The Fashion Press to its current status as a global fashion authority, Vogue has consistently set the standard for fashion journalism.

the word'voge'in black and pink on a white background

three different types of font in black and white, each with the same color scheme

a magazine cover with a woman's face on it

a woman holding a camera in front of her face on the cover of a magazine

the word voggie is written in black on a white background with red lettering

a black and white logo with the word'voge'written in large letters

a woman in a black dress and hat with the word voque over her shoulder

the front cover of a magazine with an image of a woman in black and pink

Vogue's impact extends beyond fashion. It has been a platform for discussing and challenging societal norms, advocating for women's rights, and promoting diversity and inclusion. Through its pages, Vogue has not only reflected the changing landscape of fashion but also influenced the broader cultural conversation.

From its humble beginnings as a weekly newspaper to its current status as a global fashion powerhouse, Vogue's journey is a testament to the power of evolution and adaptation. Its original name may have been The Fashion Press, but it is as Vogue that it has left an indelible mark on the world of fashion and beyond. As we look to the future, one thing is certain: Vogue will continue to set the pace in the ever-evolving world of fashion and culture.